Putting on an event in your own office is easier than you think…

There’s an aspect of event management that SMEs have been waking up to over recent years: events of any size can play an outstanding part in the marketing mix of businesses of any size. Not only that, but they can be presented in small company offices, with the sole aim of telling both clients and potential new businesses of SME expertise which normal promotions are not geared to impart.

Don’t be daunted by the logistics of putting on your own events. The management is somewhat complex only if you are walking in the dark. If you have a clear, achievable destination for the event – and organisation is constructed logically – the results can be dramatic.

To ‘do-it-yourself’, all you need is to match talent within your organisation with prospects who you can profit from it. This is not saying ‘we do this’, or ‘we do that’, but looking carefully at what your team are capable of over and above what you already offer (your existing marketing will be taking care of that).


What an event in your own office can do, of course, is accurately target your services to those you know use them. The important thing is that it can also generate an entirely new kind of business. You can use it to test new thinking by getting feedback about new ideas. You can use it to get thinking from others which may lead you to entirely new areas of development of what you already offer. You may even want to start a founder-member club or partnership where those present can pool skills in a new venture beneficial to all.

Whatever the goal, costs of organisation are minuscule compared with future potential. All you need is a commitment to generate new relationships.


If your interest is piqued by the above extract, and you want to find out more about putting on your own internally-based “micro-events”, you might be interested in my new article series. To get your hands on a copy, visit Guildford Means Business this Wednesday, and flick to page 10 of the Guildford Means Business magazine.

Note: this blog post originally featured on www.socialquirk.co.uk.

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